Unit University of Macau
Faculty/Department Faculty of Business Administration – Department of Integrated Resort and Tourism Management
Signature Research Cluster Macao Studies from a Global Perspective
Research Interest
  • Smart tourism development and marketing
  • Sustainable tourism development
  • Overcrowding tourism
  • Tourism and Hospitality marketing and branding
  • Tourism planning and development
  • Tourist behavior
  • Integrated resort marketing and management
  • Social media marketing
  • Career planning, counseling and development in hospitality industry
  • Tourism and hospitality education

Signature Publications

  • So, S. (A), Liu, M. M. & Siu, R. C. S. (2018). A MICE center for the China-Portuguese trade and economic cooperation (中葡經貿合作會展中心) (in Chinese). In Report on the Recommendations to the 19 Measures from Premier Li Keqiang for Boosting the Substantiality and Diversification of Economy of Macau, 57-74 Macao SAR, China: University of Macau.
  • Dioko, L. & So, S. (A) (2009). Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? —A Co-Branding Perspective. In Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe (Eds). Marketing Innovations for Sustainable Destinations: Operations, Interactions, Experiences. (In press). Oxford: Goodfellow Publishers Ltd.
  • Dioko, L., & So, S. (A.). (2007). Conference proceedings: 2nd International conference on destination branding and marketing: New advances and challenges for practice, Macao, SAR, China, December 17-19, 2007.