單位 澳門大學
學系 工商管理學院 – 綜合度假村及旅遊管理系
重大專項研究領域  環球視野下的澳門
研究方向
  • 智慧旅遊開發與營銷
  • 可持續旅遊發展
  • 過度擁擠的旅遊業
  • 旅遊和酒店營銷和品牌
  • 旅遊規劃與發展
  • 旅遊行為
  • 綜合度假村營銷與管理
  • 社交媒體市場營銷
  • 酒店業的職業規劃、諮詢和發展
  • 旅遊和酒店教育

代表性學術著作

  • So, S. (A), Liu, M. M. & Siu, R. C. S. (2018). A MICE center for the China-Portuguese trade and economic cooperation (中葡經貿合作會展中心) (in Chinese). In Report on the Recommendations to the 19 Measures from Premier Li Keqiang for Boosting the Substantiality and Diversification of Economy of Macau, 57-74 Macao SAR, China: University of Macau.
  • Dioko, L. & So, S. (A) (2009). Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? —A Co-Branding Perspective. In Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth and Sonja Sibila Lebe (Eds). Marketing Innovations for Sustainable Destinations: Operations, Interactions, Experiences. (In press). Oxford: Goodfellow Publishers Ltd.
  • Dioko, L., & So, S. (A.). (2007). Conference proceedings: 2nd International conference on destination branding and marketing: New advances and challenges for practice, Macao, SAR, China, December 17-19, 2007.

學者簡介